Edo Index

Find out how healthy is a food product through a rating from 0 to 10. Easy, clear and immediate.

Barcode

Scan a barcode, Edo will find the product and will reveal all its secrets.

Bookmarks

Add a product to your virtual shopping list and examine it whenever you want.

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Pros and cons

Know what you eat: for each product Edo will explain what’s good for you and what you have to avoid.

Intolerances

Discover now if a product is gluten free or lactose free: control your feeding!

Alternatives

Do not settle: find healthier alternatives and improve your eating habits.


Edo Premium

The app will suit your lifestyle and will provide results that are tailor-made on your specific dietary requirements!


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Gluten or lactose intolerant? With Edo Premium you don’t just find products suitable for you, but you can search for healthier alternatives and easily exclude incompatible products.

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Vegetarian or vegan? Edo Premium guides you in choosing products suitable for your lifestyle, excluding alternatives that contains ingredients you don’t want.

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Fit your needs: Edo Premium uses your physical parameters and the level of your activity to elaborate custom results that allow you to choose what is best for your diet.

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Take control: exclude from your diet preservatives, dyes and much more. You can adapt our algorithm to your daily intake of carbohydrates, sugars, fats and other nutrients.



Manifest

Eat healthy, live well:

Following a healthy diet is correct, but often it’s not easy to do. We help you to know better what you eat, to understand what’s in food label and to choose consciously. We want to accompany you inside the world of nutrition, trying to clarify doubts, debunk myths and satisfying curiosities, in an easy way for everyone. Eat healthy won’t be a problem if you use Edo!

Portion? It’s important for us:

On food labels, we are usually used to read nutrition facts for 100 grams, but we actually eat a different quantity of that product. In our evaluation we consider the serving size that is reported on the label and, when missing, we assign a standard one according to the product type.

Nutrients are not all equals:

Even though all nutrients are important for the health level of our organism, there are substances that are usually considered positive for our well-being (such as vitamins or mineral salts) and whose intake we encourage. But there are also other nutrients (such as saturated fats or sugars) that we have to intake without exceeding. This principles form an important base for our algorithm.

Rating is a compatibility index:

From a nutritional point of view, each of us has his own needs that are different from others. “What is healthy for me may not be healthy for you”. For a correct nutrition it’s important to consider this factor and that’s why we take into account personal peculiarities: in this way we can provide tailor-made results.

You are at the centre of our “universe”:

Our starting point are nutrition needs, that is the daily intake of carbohydrates, fats, proteins and energy that we have to take during the day in order to preserve a good health state. These values are defined by national institutions and they consider specific characteristics of human beings (age, gender, height, weight…). We use those data as the base for understanding how much a single product impact in our diet.

We don’t like “sly labels”:

We negatively consider packages that force us to eat more than one serving size, but also captions that are too generic or not very informative. They can hide characteristics of the product of which the consumer should be aware. Our goal is to push producers in being clearer and more transparent.

Additives and ingredients, let’s keep eyes opened:

There are always new studies that make us better understand what is inside food we eat every day. We carefully follow what happens in the world of nutrition, especially statements by influential institutions and we also restructure our evaluation algorithm according the most recent scientific achievements.

Team

In 2013 three computer scientist and a food technologist created Edo. And now here we are, ready to realize great things!

Diego Lanzoni
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Diego Lanzoni

Chairman

Luciano Venezia
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Luciano Venezia

CEO

Marco Giampaoli
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Marco Giampaoli

CTO

Maria Vincenza Gargiulo
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Maria Vincenza Gargiulo

Food Technologyst

Advisory Board

Those who believed in our idea and provide us priceless support in order to make Edo better, day by day.

Vladimiro Mazzotti
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Vladimiro Mazzotti

Business Angel

Alessandra Bordoni
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Alessandra Bordoni

Advisor Nutritionist

FAQ

What is the number that I can see linked to each product?

It’s an indicator, an easy and synthetic compatibility index. This rating allows you to understand how a certain food suits to your physiological condition, that changes from person to person and that is influenced by many factors (first of all gender and age). Ratings are placed in a range from 0 to 10: an Edo index equals to zero means that the product is not compatible to your condition and that you should reduce its consume as much as you can. Instead, the more the Edo index is near to 10, the more the compatibility increases. Our index synthesizes all information that we can find on food labels and makes them clearer. In this way you can choose what to buy with more attention and consciousness.

How do we calculate Edo index?

The Edo index is the result of the combined evaluation of nutrition facts and ingredients which characterize a product. Nutritional data are evaluated in relation to our daily needs, while as regards ingredients we consider the characteristics of their composition and the most recent studies about the effects on the human body and health. Same applies for additives. In the calculation of the rating we take into account also the portion of that particular food. Usually we receive information about a product related to 100 grams, but considering the portion we get closer to what we can realistically eat. Portions can be declared on the label, otherwise we choose a standard one in accordance with the directions of SINU (Italian Society of Human Nutrition).

Which products can I found in Edo?

Potentially all those who we usually find in the supermarket shelves. So all products whose label display a unique identification code (EAN), nutrition facts and ingredients.

I’m celiac, how can Edo help me?

Celiac disease is an autoimmune disease that is rapidly spreading in the world population. Today much is known of this disease and deal with it is not as problematic as it once was. But, like all consumers, even for people with celiac disease there isn’t an appropriate tool to assist in the daily choice of food. The goal of Edo is just that: to be a useful tool to consciously choose what to eat. On each screen about a product, in addition to the rating, there is also a badge that is usually colored gray and it turns to green when the product is declared gluten free by the manufacturer.

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  • Edo's idea is innovative and very important in order to let consumer make targeted and conscious choices. In a fast and easy way. Food education is the proper tool to win the fight against overweight, obesity and all related diseases.

  • Strong-willed, determined, tireless: Edo's team impressed us since the first day for these characteristics. That's why we are sure that their goal, however great, can be reached.

  • We believe in Edo and we support this project because it's perfectly coherent with the principles that Alimos carries on everyday: a correct and healthy nutrition that goes through a precise information and that helps a conscious consumer.


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